The Legion's New Secret Weapon

American Legion posts have been the backbone of community service since 1919. From youth programs like Boys State to veterans' advocacy, you do more than most people realize. The challenge has always been funding. Enter the duck race — a community event that raises awareness AND serious revenue simultaneously.

A Legion post in Pennsylvania cleared $39,000 net profit from their duck race. That funded their entire American Legion Baseball season, sent 12 delegates to Boys State, and still had enough left over for veterans' emergency assistance.

The Legion Advantage

• Your four pillars — veterans, defense, Americanism, and youth — give you four compelling stories to tell

• Legion Auxiliary and Sons of the American Legion multiply your volunteer base instantly

• Posts in every community mean you can tap into a nationwide network for best practices

• Legion Riders can add motorcycle elements to your event for extra excitement

Making It a Community Rally

The most successful Legion duck races feel like community rallies. They combine the fun of a rubber duck race with the pride of supporting veterans and youth.

One post in Georgia set up their duck race alongside a community barbecue cookoff. They sold 4,800 ducks in advance and another 600 at the gate. With sponsors, BBQ sales, and a silent auction, they totaled $61,000. Their annual fish fry usually brings in $6,000.

Step-by-Step for Legion Posts

• Get your Post Commander and Executive Committee on board first — leadership buy-in is essential

• Form a joint committee including Auxiliary, SAL, and Legion Rider representatives

• Start selling duck adoptions 6-8 weeks before the event, both online and at the post

• Create branded materials — flags, banners, social media graphics

• Set up a veterans' tribute area at the event — honor roll boards, memorial ducks, recognition ceremonies

• Follow up with a community appreciation event at the post for top donors and sponsors

Building Your Legacy

Every great Legion post is looking for ways to stay relevant and attract new members. A duck race does both. It positions your post as the center of community life — active, fun, innovative, and deeply committed to service.

The American Legion has always rallied communities for a cause. Now you can rally them around a river full of rubber ducks. Derby Duck Races is ready to help your post plan an event that honors your legacy while building your future. Let's do this!