Where this came from
The season the water went quiet
Virtual races are not a feature we bolted on. They are how we made it through the hardest season in our history, and how our partners kept fundraising when nothing else could run.
- Spring 2020
Every race day, canceled in a month
For 32 years our whole business was crowds: thousands of people shoulder to shoulder along a riverbank, cheering ducks toward a finish line. Then the pandemic hit, and every crowd in America went home. It could have been the end of the story.
- The pivot
We rebuilt the race for the internet
Instead of waiting it out, we rebuilt. Online duck adoptions through our eQuack platform. Race videos partners could premiere on social media. An auditable random draw to crown winners without a crowd. Virtual gift bags so sponsors still got their moment in front of supporters.
- We made it
Our partners kept fundraising
While galas, auctions, and fun runs sat canceled on the calendar, duck races kept running, on screens instead of rivers. Missions kept getting funded. Some of the organizations that started with us in that season are still racing today.
- Today
The lifeline became a service
What we built to survive is now something we offer every partner: a full virtual duck race, run on our online platform and backed by our marketing team. Same ducks, same fun, no geography.
Start Your Virtual Race