Virtual duck race fundraisers

The Duck Race Your Supporters Join From Anywhere

No river. No permits. No rain date. Supporters adopt ducks on your race website, race day happens online, and every adoption funds your mission. We run the platform and the marketing.

  • Launches in weeks, not months
  • Free plan, and a real person replies within one business day
  • Running virtual races since 2020, real ones since 1988
Your race day, streamed to everyone at home.
$280M+ raised for good
2,000+ organizations served
37+ years of duck races
2020 running virtual races since

Where this came from

The season the water went quiet

Virtual races are not a feature we bolted on. They are how we made it through the hardest season in our history, and how our partners kept fundraising when nothing else could run.

  1. Spring 2020

    Every race day, canceled in a month

    For 32 years our whole business was crowds: thousands of people shoulder to shoulder along a riverbank, cheering ducks toward a finish line. Then the pandemic hit, and every crowd in America went home. It could have been the end of the story.

  2. The pivot

    We rebuilt the race for the internet

    Instead of waiting it out, we rebuilt. Online duck adoptions through our eQuack platform. Race videos partners could premiere on social media. An auditable random draw to crown winners without a crowd. Virtual gift bags so sponsors still got their moment in front of supporters.

  3. We made it

    Our partners kept fundraising

    While galas, auctions, and fun runs sat canceled on the calendar, duck races kept running, on screens instead of rivers. Missions kept getting funded. Some of the organizations that started with us in that season are still racing today.

  4. Today

    The lifeline became a service

    What we built to survive is now something we offer every partner: a full virtual duck race, run on our online platform and backed by our marketing team. Same ducks, same fun, no geography.

    Start Your Virtual Race

Pick your race day

Three ways to run it, zero of them hard

Every format runs on the same platform: online adoptions, live totals, and winners your supporters can trust.

Fully virtual

The race happens on screen

No venue, no ducks to ship, nothing to set up. Supporters adopt online, then your race video premieres on social media or your race website, and winners come from an auditable random draw.

Best for: groups with far-flung supporters, tight timelines, or no workable water nearby.

Livestream

Real ducks, streamed live

Real ducks on real water with a small crew on site, broadcast to everyone at home. The crowd watches the finish from their couches, and the winner announcement happens on camera.

Best for: races that want the splash without the crowd logistics.

Hybrid

In person, plus the internet

Run your physical race day and open online adoptions to the whole world weeks ahead. Supporters who moved away, out-of-town family, and remote sponsors all get to play.

Best for: existing races that want to grow past the riverbank.

Simpler than simple

How a virtual race works

  1. Your race website goes live

    Branded to your cause and your sponsors, with express checkout and Apple Pay.

  2. You share it everywhere

    Links, QR codes, and a social kit, plus managed ads if you want the extra reach.

  3. Supporters adopt from anywhere

    Grandma in Phoenix, alumni in Boston, your sponsor's whole office. Every duck counts.

  4. Race day happens online

    Your race video premieres or your livestream rolls, and the whole crowd watches together.

  5. Winners crowned, mission funded

    An auditable draw picks the winners, prizes go out, and you get one clean check.

What you get

Our platform. Our marketing. Your race.

A virtual race lives or dies on two things: the website that sells the ducks and the push that fills it with supporters. We run both.

The eQuack platform

A race website built to sell out

The same software that powers our biggest physical races, pointed at the internet.

  • Custom race website for your cause and sponsors
  • Express checkout, Apple Pay, QR codes, and links
  • Peer-to-peer team fundraising with a live leaderboard
  • Auditable random winner draw your supporters can trust
  • One clean check after the race, no reconciliation

The marketing engine

We fill the race with supporters

A virtual race has no foot traffic, so the promotion does all the work. That is our job.

  • Custom race logo and event branding
  • A promo video to launch and a race video for the big day
  • Social media kit sized for every platform
  • Managed Meta and Google ads aimed at your supporters
  • Virtual gift bag that gives sponsors real value online

What stays yours: your cause, your supporters, and your sponsor relationships. We hand you the platform, the assets, and a proven playbook. You bring the community, even when the community is scattered across five time zones.

Why race with us

Plenty of vendors can put ducks on a screen. We have raced real ones for 37 years.

  • The track record is the whole company. 2,000+ organizations and $280M+ raised since 1988 stand behind every virtual race we run.

  • Real numbers before any sales call. Your free plan spells out costs, timeline, and a realistic target. No mystery pricing behind a demo.

  • A path to the riverbank. When your community is ready to gather, the same team ships the ducks and runs the real thing. Virtual-only vendors stop at the screen.

Get My Free Virtual Race Plan

Good questions

Virtual race questions

Faster than any physical race. There is no venue to book, no permits, no freight, and no rain date. Most virtual races go from kickoff to a live race website in a few weeks, then run adoptions for four to eight weeks before race day.

Not for a fully virtual race. The ducks race on screen and winners come from an auditable random draw. If you want real ducks on real water, run a livestream or hybrid race and we will handle the physical side too.

Every adopted duck carries a unique number, and winners come from an auditable random draw, the same tool our partners have used since 2020. Results are announced in your race video, on your livestream, or on your race website, and prizes work exactly like a physical race.

Less than a physical race, because there is no freight, venue, or event-day cost to cover. Most partners line up a sponsor or two, so the race is funded before the first duck is adopted, and first-year hosts start on a lighter launch package. Your free plan spells out the real numbers.

Yes, and hybrid is one of the most popular ways to run it. Many partners open online adoptions weeks before an in-person race day, so supporters who moved away, out-of-town family, and remote sponsors can all join. Some add a livestream so nobody misses the finish.

Free virtual race plan

See what a virtual race looks like for your organization

Tell us who you are and we will email a plan for your virtual race: format, timeline, and the real numbers. A real person follows up within one business day.

Which race sounds like yours?
When would you want to race?

Free, no obligation. We never share your information.

No geography required

Your supporters are already online. Meet them there.

Two quick chips and a short form get you a free virtual race plan. A real person follows up within one business day.

Plan My Virtual Race

Virtual races can launch in weeks, so there is no season to miss.